Curriculum Vitae Basil G. Englis, Ph.D.
Campbell School of Business
Berry College
Mt. Berry • Georgia 30149
VOICE: 706/290-2645
FAX: 706/295-2921
E-MAIL: benglis@campbell.berry.edu
Academic Employment
July 1998 – present Richard Edgerton Chair in Business Administration, Campbell School of Business, Berry College, Rome, Georgia
July 1996 – July 1998 Associate Professor of Marketing, Campbell School of Business, Berry College, Rome, Georgia
January 1996 – July 1996 Associate Professor of Marketing, Graduate Program in Management, Penn State – Great Valley, PA
May 1995 – September 1995 Fulbright Scholar and Visiting Associate Professor, Institutionen för Foretagsekonomi, University of Umeå, Sweden
July 1988 – December 1995 Assistant Professor, Department of Marketing, School of Business, Rutgers University – New Brunswick, NJ
Thomas Mott Teaching Award Finalist – 1991, 1992September 1984 – June 1988 Assistant Professor, Department of Applied Psychology, Clarkson University, Potsdam, NY
Education
Undergraduate State University of New York at Stony Brook & City University of New York – Hunter College
Degree: B.A. (1978) Psychology / Sociology
Honors: Summa Cum Laude
Honors and Distinction in Psychology
Psi Chi Award for Independent Research
Graduate Dartmouth College
Degree: Ph.D. (1983) Experimental Social Psychology
Honors: Dartmouth Graduate Fellowship
Culpepper Postdoctoral Fellowship
Post-Doctoral Dartmouth College (September 1982 – August 1984)
Culpeper Postdoctoral Fellow in Political Psychology, Departments of Psychology and Government
Publications: Edited Volumes
Englis, Basil G. and Anna Olofsson (1998), European Advances in Consumer Research, Volume 3, Provo, UT: Association for Consumer Research.
Englis, Basil G. (ed.) (1994), Global and Multinational Advertising, Hillsdale, NJ: Lawrence Erlbaum.
Publications: Invited Book Chapters
Solomon, Michael R. and Basil G. Englis (1997), "Breaking Out of the Box: Is Lifestyle a Construct or a Construction," in Consumer Research: Postcards From the Edge, ed. Stephen Brown and Darach Turley, London: Routledge, pp. 322–349.
McGrath, Mary Ann and Basil G. Englis (1996), "Intergenerational Gift Giving in Subcultural Wedding Celebrations: The Ritual Audience as Cash Cow," in Gift Giving: An Interdisciplinary Anthology, ed. Cele Otnes and Richard Beltramini, Bowling Green, OH: Popular Press, pp. 123–141.
Masters, Roger D., Denis G. Sullivan, John T. Lanzetta, Gregory J. McHugo and Basil G. Englis (1990), "Facial Displays and Political Leadership: Some Experimental Findings, in Primate Politics, ed. G. Schubert and Roger D. Masters, Carbondale, IL: Southern Illinois University Press, pp. 188–206.
Publications: Instructional Materials
Englis, Basil G. (1996), "The Simmons Connection," in Consumer Behavior, Third Edition, by Michael R. Solomon, Englewood Cliffs, NJ: Prentice–Hall.
Estep, Frances and Basil G. Englis (1996), Test Item File: Consumer Behavior, Third Edition, by Michael R. Solomon, Englewood Cliffs, NJ: Prentice–Hall.
Englis, Basil G. (1994), "The Simmons Connection," in Consumer Behavior, Second Edition, by Michael R. Solomon, Englewood Cliffs, NJ: Prentice–Hall.
Publications: Refereed Articles and Book Chapters
McKee, Kathy Brittain, Basil G. Englis et al. (1998), "Conceptualizing Brand Placement as a Viable Media Strategy: Perspectives and Prescriptives," Proceedings of the American Academy of Advertising, in press.
Martin, Mary C. and Basil G. Englis (1998), "FDA Regulation of Cigarette Distribution and Promotion in the U.S.: A Review of the Issues and Cross-Country Comparison," European Advances in Consumer Research, 318-322.
Solomon, Michael R. and Basil G. Englis (1998), "You Are Where You Sit: Interior Environments and the Construction of Social Identity, Advances in Consumer Research, in press.
Englis, Basil G. and Michael R. Solomon (1997), "Where Perception Meets Reality: The Social Construction of Lifestyles," in Values, Lifestyles, and Psychographics, ed. Lynn Kahle and Larry Chiagurus, Hillsdale, NJ: Lawrence Erlbaum, pp. 25–44.
Englis, Basil G. and Michael R. Solomon (1997), "I Am Not …Therefore, I Am: The Role of Avoidance Products in Shaping Consumer Behavior," Advances in Consumer Research, 61-63.
Publications: Refereed Articles and Book Chapters (cont’d)
Englis, Basil G. and Michael R. Solomon (1996),"Using Consumption Constellations to Develop Integrated Marketing Communications," Journal of Business Research, 37 (3), 183–191.
Englis, Basil G. and Mary Ann McGrath (1996), "An Analysis of the Framing of Women as Marriage Partners Through Patterns of Wedding Gift Giving," Proceedings of the Gender, Marketing and Consumer Behavior Conference, 109–110.
Englis, Basil G. and Michael R. Solomon (1995), "To Be and Not to Be?: Lifestyle Imagery, Reference Groups, and The Clustering of America," Journal of Advertising, 24 (Spring), 13–28.
Pennell, Greta E. and Basil G. Englis (1995), "Boundaries and Border Crossings: Constructing Gender Ideology through Advertising Imagery," Proceedings of the American Academy of Advertising, 252–256.
Solomon, Michael R. and Basil G. Englis (1995), "Consumption Constellations: Implications for Integrated Communications Strategies," in Integrated Marketing Communications: A Synergy of Many Voices, ed. Jeri Moore and Esther Thorson Hillsdale, NJ: Lawrence Erlbaum, pp. 65–86.
Balasubramanian, Siva and Basil G. Englis (1994), "When Jay Leno Meets Veg-O-Matic: Current Practice and Research on Infomercials," Proceedings of the 1994 Marketing and Public Policy Conference, 116–118.
Englis, Basil G. (1994), "‘The Play’s the Thing:’ Elements of Drama in Advertising and Their Effects on Audience Response," Advances in Consumer Research, 21, 374.
Englis, Basil G. and Greta E. Pennell (1994), "‘This Note’s for You … :’ Negative Effects of the Commercial Use of Popular Music," Advances in Consumer Research, 21, 97.
Englis, Basil G., Michael R. Solomon, and Richard D. Ashmore (1994), "Beauty Before the Eyes of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music Television," Journal of Advertising, 23 (June), 49–64.
Solomon, Michael R. and Basil G. Englis (1994), "Reality Engineering: Blurring the Boundaries Between Commercial Signification and Popular Culture," Journal of Current Issues and Research in Advertising, 16 (2), 1–17.
Solomon, Michael R. and Basil G. Englis (1994), "The Big Picture: Product Complementarity and Integrated Communications," Journal of Advertising Research, 34 (January/February), 57–63.
Englis Basil G. (1993), "The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians," in Attention, Attitude, and Affect in Response to Advertising, ed. Eddie M. Clark, Timothy C. Brock and David W. Stewart, Hillsdale, NJ: Lawrence Erlbaum, pp. 223–247.
Englis, Basil G. (1993), "Shills, Shams, and Swindles: Deceiving the Consumer." Proceedings of the American Academy of Advertising, 267–269.
Englis, Basil G. (1993), "Chills and Chuckles: The Effects of Program Context on Viewer Responses to Television Advertising," Proceedings of the Academy of Marketing Science, 16, 8–14.
Publications: Refereed Articles and Book Chapters (cont’d)
Englis, Basil G., Michael R. Solomon, and Anna Olofsson (1993), "Consumption Imagery in Music Television: A Bi-Cultural Perspective," Journal of Advertising, 22 (December), 21–34.
Englis, Basil G., Michael R. Solomon and Anna Olofsson (1993), "Music Television as Teen Image Agent: A Preliminary Report from the United States and Sweden," European Advances in Consumer Research, 1, 449–451.
Englis, Basil G. (1992), "The Willing Suspension of Disbelief and Its Importance in Understanding Advertising Effects." Proceedings of the American Marketing Association Winter Educator’s Conference, 203–208.
Englis, Basil G. and Greta Eleen Pennell (1992), "Candidates as Engendered Products: Prototypes in Political Person Perception." Advances in Consumer Research, 20, 612–619.
Englis, Basil G. and Michael R. Solomon (1992), "Consumption Constellations: Implications for Advertising Strategy." Proceedings of the Society for Consumer Psychology, 23–30.
Englis, Basil G. (1991), "Consumer Emotional Reactions to Television Advertising and Their Effects on Message Recall," in Emotion in Advertising: Theoretical and Practical Explorations, ed. Stuart J. Agres, Julie A. Edell and Tony M. Dubitsky, Westport, CN: Greenwood Press, pp. 231–253.
Englis, Basil G. (1991), "Classically Conditioned Responses to Television Advertising," Proceedings of the Society for Consumer Psychology, 80–83.
Englis, Basil G. (1990), "Music Television and Its Influences on Consumers, Consumer Culture, and the Transmission of Consumption Messages," Advances in Consumer Research, 18, 111–114.
Lanzetta, John T. and Basil G. Englis (1989), "Expectations of Cooperation and Competition and Their Effects on Observers’ Vicarious Emotional Responses," Journal of Personality and Social Psychology, 56, 543–554.
Sullivan, Denis G., Roger D. Masters, John T. Lanzetta, Gregory J. McHugo, Elise F. Plate and Basil G. Englis (1987), "Facial Displays and Political Leadership," Geste et Image.
Masters, Roger D., Denis G. Sullivan, John T. Lanzetta, Gregory J. McHugo and Basil G. Englis (1986), "Facial Displays and Political Leadership: A Model of Leadership Behavior Based on Ethology and Social Psychology," Journal of Biological and Social Structures, 9, 319–343.
McHugo, Gregory J., Denis G. Sullivan, John T. Lanzetta, Roger D. Masters and Basil G. Englis (1985), "Emotional Reactions to the Expressive Displays of a Political Leader," Journal of Personality and Social Psychology, 49, 1513–1529.
Englis, Basil G. (1984), "A Conditioning-Expectancy Theory of Vicarious Emotional Experience: Tests of a Model," (Doctoral Dissertation, Dartmouth College, 1983), Dissertation Abstracts International, 46 (5-B), 3715.
Englis, Basil G., John T. Lanzetta and Katherine B. Vaughan (1982), "The Conditioning of Counter-Empathetic Emotional Responses," Journal of Experimental Social Psychology, 18, 375–391.
Publications: Refereed Articles and Book Chapters (cont’d)
Englis, Basil G. and David Reid (1989), "Salesperson Expression of Emotion Influence Personal Selling Outcomes," Proceedings of the Society for Consumer Psychology, 79–83.
Publications: In Progress or Under Review
Ackert, Lucy, Bryan Church, and Basil G. Englis, "The Asset Allocation Decision and Investor Heterogeneity: A Puzzle?" American Economic Review, under review.
Englis, Basil G. and John T. Lanzetta "Effects of Perceived Group Membership of a Coactor on Observers’ Vicarious Emotional Responses," (under revision).
Englis Basil G. and David Reid "The Impact of Salesperson Nonverbal Expressions of Emotion in Buyer-Seller Interactions," (under revision).
Englis, Basil G. "The Role of Affect in the Marketing of Political Leaders" (working paper).
Englis, Basil G. "The Nature and Structure of Consumer Emotional Responses to Television Advertising" (working paper).
Englis, Basil G. "Determinants of Advertising Effectiveness" (working paper).
Englis, Basil G. and John T. Lanzetta "The Conditioning of Counter Empathy toward In-Group and Out-Group Members" (working paper).
Englis, Basil G. and John T. Lanzetta "The Role of Facial Expression in Vicarious Emotional Experience" (working paper).
Englis, Basil G. and Michael R. Solomon "The Social Construction of Lifestyles: A Recursive Process Model" (working paper).
Pennell, Greta Eleen and Basil G. Englis, "Partners, Buddies, and Pals: The Instantiation of Friendship Patterns in Music Television" (working paper).
Englis, Basil G. "A Motivational Approach to Understanding the Effects of Emotion on Viewer Processing of Television Advertising" (in progress).
Englis, Basil G. and Greta E. Pennell "Audience Empathy with Advertising Characters and Its Relation to Plot Structure" (in progress).
Englis, Basil G. and Greta Eleen Pennell "Engenderment of Political Office and Its Relation to Voter Attitudes and Behavior" (in progress).
Englis, Basil G., Michael R. Solomon and Anna Olofsson, "Fashion Imagery in Music Television and Its Effects on Clothing Selection" (in progress).
Refereed Conference Papers and Panels
McKee, Kathy Brittain and Basil G. Englis, Co-Chairs (1998), Conceptualizing Brand Placement as a Viable Media Strategy: Perspectives and Prescriptives, Special Topic Session presented at the annual meeting of the American Academy of Advertising, Lexington, KY.
Englis, Basil G., Michael R. Solomon, and Mary C. Martin (1998), Adolescent Girls' Identification of Beauty Types and Perceived Congruence with Products and Brands: A Developmental Perspective, paper presented at the annual meeting of the Society for Consumer Psychology.
Refereed Conference Papers and Panels (cont’d)
Solomon, Michael R. and Basil G. Englis, Co-Chairs (1997), You Are Where You Sit: Interior Environments and the Construction of Social Identity, Special Session presented at the annual meeting of the Association for Consumer Research, Denver, CO.
McGrath, Mary Ann, Basil G. Englis, and Michael R. Solomon (1997), Beautiful Houses/Beautiful People: Social Categorization and Styles of Interior Decor, paper presented at the annual meeting of the Association for Consumer Research, Denver, CO.
Martin, Mary C. and Basil G. Englis (1997), FDA Regulation of Cigarette Distribution and Promotion in the U.S.: A Review of the Issues and Cross-Country Comparison, paper presented at the bi-annual European meeting of the Association for Consumer Research, Stockholm, Sweden.
Solomon, Michael R. and Basil G. Englis (1997), Broadcasting Beauty: The Role of Music Television in the Cultural Construction of Female Appearance Ideals, paper presented at the bi-annual European meeting of the Association for Consumer Research, Stockholm, Sweden.
Englis, Basil G. and Michael R. Solomon, Co-Chairs (1996), I Am Not …Therefore, I Am: The Role of Avoidance Products in Shaping Consumer Behavior, Special Session presented at the annual meeting of the Association for Consumer Research, Tucson, AZ.
McGrath, Mary Ann and Basil G. Englis (1996), An Intergenerational Analysis of Ethnic Traditions in Wedding-Gift Giving, paper presented at the annual meeting of the Association for Consumer Research, Tucson, AZ.
Englis, Basil G. and Mary Ann McGrath (1996), An Analysis of the Framing of Women as Marriage Partners Through Patterns of Wedding Gift Giving, paper presented at the Third Gender, Marketing and Consumer Behavior Conference, Salt Lake City, UT.
Englis, Basil G. and Michael R. Solomon (1995) The Social Construction of Lifestyles: A Recursive Process Model, paper presented at the Fifth Interdisciplinary Conference on Research in Consumption, Lund, Sweden.
Englis, Basil G. and Anna Olofsson (1995), A Man's Place is NOT in the Nursery: Comparative Evidence from the U.S. and Europe, paper presented at the annual meeting of the American Academy of Advertising.
Pennell, Greta E. and Basil G. Englis, Co-Chairs (1995), Boundaries and Border Crossings: Constructing Gender Ideology through Advertising Imagery, Special Session presented at the annual meeting of the American Academy of Advertising.
Solomon, Michael R. and Basil G. Englis (1995), Consumption Constellations: Implications for Integrated Communications Strategies, paper presented at the presented at the annual meeting of the American Academy of Advertising.
Olofsson, Anna, Basil G. Englis, and Michael R. Solomon (1994), Music Television as an Adolescent Consumer Socializing Agent, paper presented at the International Conference on Youth Culture, Hasseludden, Sweden.
Englis, Basil G., Chair (1993), "The Play’s the Thing:" Elements of Drama in Advertising and Their Effects on Audience Response, Special Session presented at the annual meeting of the Association for Consumer Research, Nashville, TN.
Refereed Conference Papers and Panels (cont’d)
Stern, Barbara B. and Basil G. Englis (1993), "Once Upon a Time … :" Advertising Drama and Audience Empathy, paper presented at the annual meeting of the Association for Consumer Research, Nashville, TN.
Englis, Basil G. and Greta E. Pennell, Co-Chairs (1993), "This Note’s for You … :" Negative Effects of the Commercial Use of Popular Music, Special Session presented at the annual meeting of the Association for Consumer Research, Nashville, TN.
Pennell, Greta E. and Basil G. Englis (1993), When "Hits" Strikeout: Loving the Song but Hating the Product, paper presented at the annual meeting of the Association for Consumer Research, Nashville, TN.
Englis, Basil G. and Michael R. Solomon (1993), Where Perception Meets Reality: The Social Construction of Lifestyles, paper presented at the 12th Annual Advertising and Consumer Psychology Conference, New York, NY.
Englis, Basil G., Chair (1993), Shills, Shams, and Swindles: Deceiving The Consumer, Special Session presented at the annual meeting of the American Academy of Advertising, Montreal, Canada.
Solomon, Michael R. and Basil G. Englis (1993), What is Reality?: The Blurring of Boundaries Between Marketing and Popular Culture, paper presented at the annual meeting of the American Academy of Advertising, Montreal, Canada.
Solomon, Michael R. and Basil G. Englis (1992), Consumption Constellations: Implications for Integrated Communications Strategies, paper presented at the 11th Annual Advertising and Consumer Psychology Conference, Chicago, IL.
Englis, Basil G. and Rader Hayes (1991), Infomercial Program Grammar Influences on Consumer Responses to Product Claims, paper presented at the annual meeting of the Direct Marketing Educators’ Conference, Boston, MA.
Englis, Basil G., Chair (1990), Music Television and Its Influences on Consumers, Consumer Culture, and the Transmission of Consumption Messages, Special Session presented at the annual meeting of the Association for Consumer Research, NY, NY.
Englis, Basil G. (1990), Music Television as a Viewing Context and Its Effects on Consumer Responses to Advertising, paper presented at the annual meeting of the Association for Consumer Research, New York, NY.
Englis, Basil G. (1989), The Reinforcement Properties of Music Videos: ‘I want my … I want my … MTV’, paper presented at the annual meeting of the Association for Consumer Research, New Orleans, LA.
Englis, Basil G. (1988), Consumer Emotional Reactions to Television Advertising and Their Role as Mediators of Ad Recall, paper presented at the seventh annual Advertising and Consumer Psychology Conference, New York, NY.
Englis, Basil G. (1987), The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians, paper presented at the sixth annual Advertising and Consumer Psychology Conference, Chicago.
Refereed Conference Papers and Panels (cont’d)
Poppo, Laura B., Basil G. Englis, John T. Lanzetta and Michael Fanselow (1985), The Conditioning Properties of Facial Expressions: Equipotentiality, Selective Association Formation, and Non-Association, paper presented at the annual meeting of the Eastern Psychological Association, Boston, MA.
Englis, Basil G. (1985), The Conditioning of Counter-Empathy Toward In-Group and Out-Group Members, paper presented at the annual meeting of the Eastern Psychological Association, Boston, MA.
Englis, Basil G. and John T. Lanzetta (1984), The Effects of Group Categorization on Vicarious Emotional Responses, paper presented at the annual meeting of the Eastern Psychological Association.
Masters, Roger D., Denis G. Sullivan, John T. Lanzetta, Basil G. Englis and Gregory J. McHugo (1984), The Role of Facial Displays in Regulating Relations in Political Groups: Some Experimental Findings, paper presented at the annual meeting of the International Primatological Society, Nairobi, Kenya.
Masters, Roger D., Denis G. Sullivan, John T. Lanzetta, Gregory J. McHugo and Basil G. Englis (1984), Facial Displays and Political Leadership, paper presented at the Conference on Ethological Contributions to Political Science, Tutzing, West Germany.
Sullivan, Denis G., Roger D. Masters, John T. Lanzetta, Basil G. Englis and Gregory J. McHugo (1984), The Effect of President Reagan’s Facial Displays on Observers’ Attitudes, Impressions, and Feelings, paper presented at the annual meeting of the American Political Science Association, Washington, DC.
Sullivan, Denis G., Roger D. Masters, John T. Lanzetta, Gregory J. McHugo and Basil G. Englis (1984), Facial Displays and Political Leadership: Some Experimental Findings, paper presented at the annual meeting of the American Political Science Association, Washington, DC.
Masters, Roger D., Denis G. Sullivan, John T. Lanzetta, Gregory J. McHugo and Basil G. Englis (1983), The Nature of Human Facial Displays: A Model of Leadership Based on Ethology and Social Psychology, paper presented at the annual meeting of the Northeastern Political Science Association, Philadelphia, PA.
Lanzetta, John T. and Basil G. Englis (1982), The Effect of Observer Expectancies on Vicarious Emotional Responses, paper presented at the annual meeting of the Eastern Psychological Association, Baltimore, MD.
Englis, Basil G. and John T. Lanzetta (1980), A Conditioning Model for the Acquisition of Empathetic and Counter-Empathetic Emotional Responses, paper presented at the annual meeting of the Eastern Psychological Association, Hartford, CT.
Englis, Basil G. (1979), The Study of Empathy as Vicarious Emotional Response: A Conditioning Model, paper presented at the annual meeting of the Eastern Psychological Association, Philadelphia, PA.
Invited Presentations
Colloquium Address: The Asset Allocation Decision and Investor Heterogeneity: A Puzzle? paper presented to the Department of Finance, Georgia State University, Atlanta (1998).
Invited Presentations (cont’d)
Poster Presentation: Consumer Preferences for Apparel and textile Products as a Function of Lifestyle Imagery, presented at the American Apparel Manufacturer’s Association Apparel Research Conference, Atlanta, GA (1998).
Poster Presentation: Consumer Preferences for Apparel and textile Products as a Function of Lifestyle Imagery: First-Year Progress Report, presented at the annual National Textile Center Forum, Panama City, FL. (1998)
Panel Discussant: Successes and Failures in Family Research, AMA Winter Educator’s Conference, St. Petersburg, FL, February, 1997
Symposium Address: How and Why Does Product Placement Work, Department of Sociology, University of Uppsala, Uppsala, Sweden, August, 1995.
Colloquium Address: Emerging Methods and Trends in Lifestyle Research, School of Business Administration, University of Umeå, Umeå, Sweden, August 1995.
Conference Paper: Solomon, Michael R. and Basil G. Englis Beauty Before the Eyes of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music Television, paper presented at the New Jersey All-State Marketing Conference, Wayne, NJ, April 1993.
Symposium Address: Basil G. Englis and Michael R. Solomon Reality Engineering: Blurring the Boundaries Between Commercial Signification and Popular Culture, paper presented as part of a symposium titled "Humanistic Perspectives on Marketing: The View from Within," Rutgers University Center for Historical Analysis, November 1992.
Conference Paper: Solomon, Michael R. and Basil G. Englis Consumption Constellations: Implications for Marketing Strategy, paper presented at the annual American Marketing Association Collegiate Conference, New Orleans, LA, April 1992.
Conference Paper: Solomon, Michael R. and Basil G. Englis Consumption Constellations: Implications for Lifestyle Segmentation, paper presented at the New Jersey All-State Marketing Conference, New Brunswick, NJ, December 1991.
Colloquium Address: The Role of Emotion in Advertising Effectiveness: Stimulus and Response Analyses, School of Journalism and Mass Communication, University of Wisconsin at Madison, February 1990.
Symposium Chair: Reports from the Annual Advertising and Consumer Psychology Conference, presented at the annual meeting of the Society for Consumer Psychology, Division 23 of the American Psychological Association, Boston, MA, August 1990.
Symposium Address: Research Issues in Cross-Cultural Consumer Psychology, Presented at the annual meeting of the Society for Consumer Psychology, Division 23 of the American Psychological Association, Boston, MA, August 1990.
Research Grants
Berry College 1997/2000: U.S. Department of Commerce, National Textile Center – "Consumer Preferences for Apparel and Textile Products as a Function of Lifestyle Imagery" (approx. $450,000)
Penn State University 1996/1997: Innovations in Teaching Grant – "Development of Multimedia Case Materials for Teaching Marketing Management" ($7500)
Rutgers University 1994/1995: Fulbright–Hays Grant – U.S. Visiting Lecturer/ Research Scholar Program. University of Umeå, Umeå, Sweden ($10,000)
1994/1995: Livingston College Distinguished Fellows Award – "Mass Media and Marketing in a Multicultural Society" ($2500)
1993/1994: American Academy of Advertising Grant "Chronometric Explorations of Consumption Constellations and their Implications for Advertising Strategy," with Michael Solomon, Tina Lowery (Rider College), and Sharon Shavitt (University of Illinois) ($3000)
1993/1994: American Marketing Association Grant "Visual Background and its Relation to the Effectiveness of Advertising Communications," with Michael Solomon ($1700)
1993/1994: Rutgers Research Council Grant "The Role of Program Context in the Processing of Embedded Ads," with L.J. Shrum ($1000)
1992/1993: American Marketing Association Grant "The Application of Consumption Constellations to Lifestyle Merchandising Strategies," with Michael Solomon ($1500)
1991/1992: American Marketing Association Grant "Charting Consumption Constellations," with Michael Solomon ($1250)
1989 to 1991: U. S. Department of Agriculture Low Input Sustainable Agriculture Project Grant "Marketability of Low-Input Sustainable Agricultural Produce," with Dan Strombom and Clare Liptak ($60,621)
1989: Rutgers Research Council Grant "Psycho-physiological Investigations of Emotional Responses to Persuasive Communications" ($1,500)
1988: Rutgers Research Council Grant for Newly Appointed Faculty "Role of Emotion as a Mediator of Persuasion" ($1,000)
Clarkson University 1986: Clarkson Teaching Improvement Grant "Computer-Based Teaching Systems ($2,500)
1985: U.S. Steel Fund Grant "Psychophysiology of Emotional Responses to Persuasive Communications" ($1,000)
Professional Activities and Affiliations
Conference Activities Co-Chair with Anna Olofsson of the 1997 European Association for Consumer Research Conference, Stockholm, Sweden
Professional Activities and Affiliations (cont’d)
Conference Activities
Program Committee Member (1993/1994) for the Association for Consumer Research 1994 Conference.Co-Chair with D. Frederick Baker of the 1990 Advertising and Consumer Psychology Conference, sponsored by the Society for Consumer Psychology (Division 23 of the American Psychological Association), the Marketing Science Association, and the McCann-Erickson advertising agency.
Session Chair/Discussant (1989; 1990; 1992) at the annual meeting of the Society for Consumer Psychology, Division 23 of the APA.
Session Chair/Discussant (1990; 1992; 1994; 1996) at the annual meeting of the Association for Consumer Research
Session Chair/Discussant (1993) at the annual meeting of the Academy of Marketing Science
Session Chair/Discussant (1991; 1996) at the American Marketing Association Summer Educator’s Conference
Ad-Hoc Journal Journal of Advertising
Reviewer Journal of Consumer Psychology
Journal of Consumer Research
Progress in Consumer Research
Journal of Business Research
Psychology & Marketing
Journal of Personality and Social Psychology
Journal of Applied Psychology
Journal of Public Policy and Marketing
Conference Reviewer Association for Consumer Research
American Academy of Advertising
American Marketing Association
Academy of Marketing Science
Society for Consumer Psychology, Division 23 of
the American Psychological Association
Board Member Research Committee Member, American Academy of Advertising (1993; 1994; 1995)
Society for Consumer Psychology, Division 23 of the
American Psychological Association (1990; 1991)
Professional AffiliationsAssociation for Consumer Research
American Marketing Association
Academy of Marketing Science
American Academy of Advertising
American Psychological Association
Teaching Experience and Interests
Berry College Consumer Behavior, Marketing Research, Marketing Management, Personal Selling, Principles of Marketing (graduate and undergraduate)
Penn State University Marketing Management, International Marketing, Consumer Behavior, Thesis Supervision (graduate)
Rutgers University Principles of Marketing, Consumer Behavior, Political Marketing, Advertising, Honors and Doctoral Thesis Supervision (graduate and undergraduate)
Clarkson University Principles of Marketing, General Psychology, Research Methods in Psychology, Human Motivation (graduate and undergraduate)
University Service
Berry College • Honors Council (Zegnep Tegnar, Chair)(1997–)
• Marketing and Recruiting Committee (Bo Sockwell, Chair)(1997–)
• Faculty Advisor to the Marketing Society (1997–)
• Planning Council (Pres. Shatto, Chair)(1997–)
• Faculty Development Committee (Doyle Mathis, Chair)(1997–)
• Curriculum Committee (John Grout, Chair) (1996–)
• Executive Committee (Ted Williams, Chair) (1996–)
• Multimedia Development Committee (1996–)
• International Studies Committee (Chaitram Singh, Chair)
(1996–1997)
• Internship Development Committee (1996–)
• Faculty Search Committee (1996–)
Penn State University • Chair, Faculty Search Committee-Marketing (1996)
• Masters Thesis Screening Committee (Eric Stein, Chair) (1996)
Rutgers University • Director, Levin Behavioral Laboratory (1989–1995)
• Agricultural Economics Search Committee for Marketing (1992–1993)
• Livingston College Admissions Committee (1992–1993)
• School of Business AT&T Multimedia Classroom Project (1991–1992)
• Faculty Advisor to the Marketing Society, with
Michael Solomon (1991–1993)
• Chair, School of Business Planning Committee (1991–1992)
• Faculty Advisor to the Golden Key Honor Society,
with Martin Markowitz (1989–1991)
• Busch Campus Retail Space Project Review
Committee (Richard Norman, Chair) (1989–1990)
University Service (cont’d)
Rutgers University • School of Business Planning committee (Yaw
Mensah, Chair) (1989–1990)
• Department Committee for Teaching Evaluation
(1988–1989)
• Belcore Masters in Information Technologies Proposal Committee (David Goodman, Chair) (1988–1989)
Business Experience
Seminars & Levi-Straus – San Francisco, Coopers and Lybrand –
Presentations New York, NY, SRI International – Menlo Park, CA, Umeå Marketing Association – Sweden, Resumé – Stockholm, DDB Needham - Chicago, Bakker Spielvogel Bates - NY, Lowe Marchalk - NY, Response Analysis - Princeton, McCann Erickson - NY, Campbell Mithuen - Chicago, Arbor Research, Philadelphia
Consultancies • Strategic Planning and Product Development – VALS Program, SRI Consulting, Menlo Park CA (1996–present)
• Statistical Consultant – CFD Macromonitor, SRI Consulting, Princeton, NJ (1997–present)
• Market Research Design and Analysis – FRI Media /
Universum, Stockholm, Sweden (1995–1996)
• Strategic Planning/Market Communications – Mjölkframjanet (Dairy Products Trade Association of Sweden), Stockholm, Sweden (1995–1996)
• Market Research and Strategic Planning – Parkway
Insurance Company, A Subsidiary of the Fireman’s Fund Insurance Group, Bridgewater, NJ (1995–1996)
• Educational Product Development – The Simmons
Connection: Educational software package developed for Simmons Market Research, NY and Prentice-Hall, NY (1992–1996)
• Statistical Consultant – Advertising Research
Corporation, Clark, NJ (1992–1994)
• Market Strategy – Women at Large Fitness Centers,
Edison, NJ (1990)
• Market Research – Rutgers Student Centers Retail
Space Project (1989–1990)
• Expert Witness – Clements & Ducharme, P. C.,
Canton, NY (1986–1987)
• Market Research – ARBOR, Inc., Philadelphia, PA
(1985–1986)
• Management Training – Niagara Mohawk, Inc.,
Oswego, NY (1985–1986)
• Research Consultant – Office of Graduate and Pre-
Professional Advising, Dartmouth College, Hanover, NH (1980–1982)
References
Michael Solomon School of Human Sciences, Auburn University
334/844-1316
Thomas O’Guinn Department of Advertising, University of Illinois
217/333-1602
John Deighton Graduate School of Business, Harvard University
617/495-6352
Gary Bamossy Faculty of Economics, Vrije Universiteit, Amsterdam
31-20-5482643
Robert Kleck Department of Psychology, Dartmouth College
603/646-2506